The Metrux Engine · Under the Hood

Every signal.
One enriched bid.

Watch how six data streams compile in real time — under 50ms — into a bid request that buyers price at full value.

0
Signals compiled / impression
<50ms
Enrichment latency
0
Impressions enriched today
+0%
Average yield uplift
// Enriched eCPM — live auction output
$2.40
Baseline without enrichment: $2.40
+0% incremental yield
Signal contribution to eCPM lift
Contextual classification
+$0.00
Visual & viewability
+$0.00
Ad adjacency safety
+$0.00
User intent scoring
+$0.00
Identity resolution
+$0.00
Geo precision (DMA)
+$0.00

Three steps. Zero friction.

The enrichment cycle completes before your SSP starts the auction clock.

01

Intercept

Your publisher tag fires as normal. Metrux's proxy wrapper intercepts the outgoing bid request — invisible to your existing SSP relationships and header bidding config.

02

Enrich

In under 50ms, all six signal categories are layered in: contextual classification, visual quality, ID resolution, geo-enrichment, intent modeling, and IVT verification.

03

Return

The enriched bid request flows forward. DSPs bid higher, shade less aggressively, and compete more. You receive 20–40% more yield on the same inventory.

See the engine on your inventory.

Join our sandbox publisher program. We'll show you exactly what your bid stream looks like before and after enrichment.

Request Sandbox Access →