When you integrate Metrux, your data is protected, your users' privacy is respected, and your ad inventory is handled to the highest standards in programmatic advertising.
We act as a transparent conduit — your CMP's TCF string reaches every DSP buyer exactly as your user set it. We add signals. We never remove them.
Multi-layer detection with full evidence retention and capped publisher liability — so you're never exposed.
Metrux enriches bid signals in-flight. We never build user profiles, never sell data, and delete everything within 14 days of contract termination.
Metrux handles the compliance complexity across every major privacy framework, so your legal team doesn't have to.
A short checklist to ensure full compliance and optimal performance throughout your Metrux integration.
Most vendors talk about reliability. We publish it. These are the numbers we hold ourselves to — and what happens if we don't.
These aren't FAQ-style questions. They're the real reasons publishers in this industry say no to new vendors — and we think you deserve a direct answer to each one.
Metrux operates upstream of your SSP relationships — we enrich the bid request before it reaches them, then step aside. We never impersonate an SSP, never modify auction mechanics, and never touch your deal IDs or PMP commitments. Your Magnite rep, your Index Exchange account manager, your Google relationship — none of them see us at all. We're invisible to demand. The only thing that changes is the bid request arrives richer than before.
Enrichment runs in under 50ms — below the threshold your bid timeouts will ever notice. And it's non-blocking: if Metrux exceeds its time budget for any reason, the bid request fires unchanged and your auction proceeds exactly as it would without us. We've architected specifically for this constraint because we know the economics. A 10ms increase in latency costs more than it gains. We monitor P95 latency per publisher and alert before it becomes a problem.
We run a controlled A/B holdback from day one — a portion of your traffic goes through Metrux enrichment, a matched control group does not. The lift is measured against your own baseline, using your own auction data, not ours. You can cross-reference against your SSP reporting and GAM independently. If the lift isn't there after 30 days, you see it in your own numbers before we do. There's no honeymoon period we can hide behind.
The tag takes 60 seconds to remove. Your entire ad operation continues without us — all your SSP relationships, all your demand, all your GAM line items remain completely intact. We don't create dependencies by design. We don't store your audience segments on our servers, we don't hold any data that your operation relies on, and we don't touch your ad server configuration. The only thing that disappears if we disappear is the yield lift.
We've answered the questions your legal, ops, and monetisation teams will raise before signing anything.
Watch how we integrate into your existing stack, enrich your bid stream, and lift yield — without touching your waterfall.
Questions about compliance, DPA requests, or sub-processor details — our compliance team responds within 24 hours.